A Guide to Gowns

Know your necklines and dress shapes


When you begin your search for the perfect wedding dress, you will find yourself inundated with different terminology relating to dress shapes and necklines. Take a look at our guide to bridalwear with a full explanation on the most popular styles.



A halter neckline features a strap on each side of the dress that meets behind the neck.

Halter necklines can be flattering for a range of body types. Larger busts can be fully supported with this style, while smaller busts can be enhanced by this style. If you have great arms and shoulders then this could also be a shape for you.




Square necklines feature vertical shoulder straps that create an angular shape at the neckline.

Giving much more support than a traditional strapless dress, a square neckline is great for larger busts. This style dates back to Edwardian times and is perfect for a traditional wedding day with timeless style.




Strapless necklines fit snugly across the bust so have no need for straps.

Strapless wedding dresses can be tweaked to fit all different body types and is undoubtedly the most popular style for brides. If you have toned arms and shoulders then this is a great way to show them off.




Sweetheart necklines create a soft heart shape across the bust.

A really flattering option, sweetheart necklines can give the illusion of cleavage as well as allowing those with a larger bust to show a hint of cleavage while still feeling secure.




A v-neck is created by the two shoulder straps meeting at the centre of the gown to create a v-shape.

Flattering v-neck dresses work well at drawing the eye down and elongating the body so they are a great option for petite brides and apple shapes.




A-line gowns feature a cinched in waist and lead to a skirt that widens as it goes down.

A-line gowns highlight a small waist and the A-shape skirt skims over thighs and hips. It is a softer version of the ballgown dress, so perfect for brides that want to add just a hint of princess style.




Ballgown dresses feature a cinched in waist and lead to a full skirt.

A traditional wedding dress shape, a ballgown dress will make you feel as pretty as a princess. This style will highlight your waist and glide over your hips and thighs, creating a gorgeous sillouette.




A column gown has a slim fit, falling from the neckline to the floor.

Taller brides will look stunning in column shape dresses, the straight up and down nature of this dress type means it is best suited to athletic body types.




Empire gowns are tapered under the bust with a flowing skirt.

Empire style gowns are flattering for your figure and the perfect way to add a bit of laid back boho-chic to your wedding day.




Fishtail gowns cinch in at the waist, following your natural body shape and then kick out above the knee.

Fishtail wedding dresses are a popular style, mainly due to their flattering shape. They hug an hourglass figure perfectly and create the illusion of curves.


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